On August 12, 2012, the inaugural World Elephant Day was launched to bring attention to the urgent plight of Asian and African elephants. The escalation of poaching, habitat loss, human-elephant conflict and mistreatment in captivity are just some of the threats to both African and Asian elephants. Here in Kenya, this blogger recently came across a creative elephant conservation effort dubbed “Save Our Heritage Campaign” spearheaded by a local design agency, Brand2D. Through creative and thought-provoking posters, this anti-poaching campaign is aimed at raising awareness on the effects of poaching. (For more on #SaveOurHeritageKE on twitter and facebook).
From an intellectual property (IP) perspective, this campaign is interesting because some of the posters distort several registered marks in Kenya including Tusker Lager, Tuskys Supermarkets and Nakumatt. Take for instance, the Tusker Lager trade mark pictured above in which the iconic elephant head and tusks have been replaced by the image of a poacher. The caption of the above poster reads:
“If we don’t act now we might lose the inspiration behind the big brands we love.”
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