Intellectual Property Rights Protection and Brasil 2014 World Cup Fever in Kenya

FIFA WORLD CUP BRASIL 2014

In fourteen days time, the Brazil 2014™ FIFA World Cup™ (WC) kicks off in the South American nation of Brazil! As many readers may know, the WC is a Fédération Internationale de Football Association (FIFA) event embodied in the FIFA Statutes. As one of the largest single sports events and most-watched competitions on earth, the WC enjoys phenomenal interest from sports fans and the business world alike. From an intellectual property (IP) perspective, FIFA has developed and protected an assortment of logos, words, titles, symbols and other trade marks to be used in relation to the 2014 FIFA World Cup™ (the Official Marks). In order to attract funding to stage such a large event, FIFA offers its partners, sponsors and supporters the exclusive rights to use of the Official Marks for promotional and advertising purposes. The full picture of WC partners, sponsors and national supporters is available below:

FIFA WORLD CUP BRASIL 2014 PARTNERS SPONSORS SUPPORTERS

Therefore, according to FIFA, the protection of the exclusive rights is crucial for the funding for the 2014 FIFA World Cup Brazil™ and therefore non-affiliated entities are asked to respect FIFA’s intellectual property (IP) and conduct their activities without commercially associating with the 2014 FIFA World Cup™

Read the full article here.

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